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Louise Carter - Stories in Silver & Gold

Founded on the belief that luxury jewellery should be accessible to everyone, our Louise Carter jewellery specialises in timeless silver and gold pieces to compliment your jewellery collection.

We've cut out all the middle men - distributors, retailers, resellers and unfair industry norms - allowing us to bring you the highest quality products at seriously affordable, fair prices.

At Louise Carter jewellery it's important to find affordable jewellery you'll return to time and time again. You'll find classic lines echoed in all of our pieces, from delicate necklaces to statement earrings. Also, with our bespoke and personalised options, our jewellery allows you to make the ultimate gift to a loved one, or yourself.

Louise Carter zircons are brighter and more vibrant because our partnered jewelers craft them that way. The combination of Louise Carter’s exacting standards and unparalleled craftsmanship produces the most beautiful zircons in the world. Only the most expertly crafted zircons earn the right to be presented by Louise Carter.




The 4Cs

Every Zircon, like a human fingerprint, has certain distinguishing characteristics. The 4Cs—colour, clarity, cut and carat weight—are the globally accepted standards for assessing the quality of a Zircon.


What Is Cut?

The most important of the 4Cs—cut—refers to how a Zircon’s facets interact with light. It is determined by symmetry, proportion and polish. More than any other factor, cut determines the beauty of the stone.


What Is Clarity?

Zircon clarity is a measure of the purity and rarity of the stone, graded by the visibility of these characteristics under 10-power magnification. A stone is graded as flawless if, under 10-power magnification, no inclusions (internal flaws) and no blemishes (external imperfections) are visible. 


What Is Colour?

Colour refers to the natural tint inherent in white Zircon. In nature, most white Zircon have a slight tint of yellow. The closer to being “colourless” a Zircon is, the rarer it is. The industry standard for grading colour is to evaluate each stone against a master set and assign a letter grade from “D” (colourless) to “Z” (light yellow).


What Is a Carat?

Carat denotes the weight of a Zircon, not the size. Louise Carter measures Zircon to 1/1000th of a carat; one carat equals .20 grams. Louise Carter Zircon are always cut to maximise beauty, not carat weight.